About 50 environment-minded residents of the Shiraho district on Ishigaki Island — whose livelihoods depend on marine life — have taken the initiative in trying to save endangered coral reefs through their own conservation measures.

"The coral reef is rapidly becoming emaciated. The number of species caught is also on the decline," said Tsunekazu Yamashiro, 75, leader of the Shiraho Sakana-Waku Umi (Sea Rich in Fish) Council. "Many marine animals depend on coral."

The council has drawn up a set of guidelines for local tourism companies on use of the sea, to be followed by similar rules for fishermen and researchers.