Although it is struggling with financial trouble, U.S. automaker Ford remains committed to investing in new products and technology, a senior executive said Friday.

"Despite the difficult times at Ford, we think it's extremely important to invest in the product," said Susan Cischke, vice president overseeing environmental and safety engineering at Ford Motor Co.

Cischke, in Japan to speak at a symposium, told a small group of reporters at a Tokyo hotel that Ford sees ecological technology as crucial, including more efficient gas engines, hybrids that deliver better mileage, and the more futuristic fuel-cell vehicles.