Sumitomo Corp. and Fuji Television Network Inc. said Monday they will jointly produce TV programs for Indonesian audiences in which viewers can participate by using the text messaging services of their cell phones.

Sumitomo and Fuji TV will buy into PT. Jati Piranti Solusindo. The Jakarta-based information technology firm will make the programs based on Fuji’s programming, beginning in August.

If TV viewers use text messaging to answer quiz questions or cast votes to pick the most popular entertainers, for example, the Indonesian firm will earn part of the phone charges.

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