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Tanaka Kikinzoku Jewelry K.K. will sell pure gold dumbbells from March 25 in its shops in Tokyo and Osaka, amid growing interest in gold and healthier lifestyles in Japan.

“Gold won’t lose its asset value even after 100 years,” Hideya Okamoto, president of the company, said Wednesday, adding that he wants people to get such “golden power” by exercising every day with the dumbbells.

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