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Yamato Holdings Co. said Friday it has signed an agreement with DHL Global Mail (Japan) K.K., part of the Deutsche Post World Net group, that will create a joint direct marketing venture on April 3.

Yamato Dialog & Media Co. aims to develop effective direct mail delivery services for corporate customers. The new firm, to be based in Tokyo, will be established with capital of 100 million yen, of which Yamato will contribute 51 percent and DHL Global Mail the rest, the Japanese parcel delivery company said.

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