Spending on advertising came to 5.96 trillion yen in 2005, up 1.8 percent from the previous year for the second consecutive annual growth as the market for Internet ads grew more than 50 percent, Dentsu Inc. said Monday.

Spending on ads carried by the four major forms of mass media — newspapers, television, magazines and radio — decreased 0.7 percent to 3.65 trillion yen, the nation’s biggest advertising agency said.

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