Vodafone K.K. on Wednesday unveiled seven cell phone models for the yearend shopping season.
The new models are part of the firm's global procurement of handsets, in which respective regional units of the Vodafone Group share the same models, thereby cutting procurement costs. The Japanese unit of the global wireless giant is trying to bridge the gap between its two bigger rivals in third-generation services.
The new models will hit the market sometime between November and December. The exact release date has not been decided, company officials said. Prices will be left to retailers' discretion.