Sega Corp.'s "Mushiking" ("The King of Beetles") arcade game is a hit with kids and their parents.

More than 5,700 players have taken part in competitions nationwide since the game debuted in summer 2002.

The game is simple. Players choose their favorite beetle and fighting techniques from bar-coded "insect" and "technique" cards. The machine reads the information and creates a beetle that meets player's specifications.