The nation's largest rental video chain hopes to stay ahead of its rivals by diversifying, inaugurating a point-card system in tieups with off-industry partners and offering its customers more convenience and comfort.
As part of this effort, Culture Convenience Club Co., the parent firm of the Tsutaya rental chain, in April debuted its 630 million yen Tsutaya Tokyo Roppongi outlet in the popular new Roppongi Hills commercial-residential complex, in which it shares the first floor with a Starbucks Coffee shop.
Open daily from 7 a.m. to 4 a.m., the Tsutaya outlet boasts some 60,000 books, including many written in English, 10,000 DVDs and 30,000 CDs, as well as 50,000 rental videos and DVDs and 25,000 CDs.