Japan needs to set up a "Ministry of Creativity" to think its way out of the economic slump it has endured for a decade, according to the world's leading authority in the field of creative and conceptual thinking.

In Japan recently to give a lecture organized by the American Management Association, Edward De Bono said creativity will be crucial to getting the country back on its feet, but it faces some unique challenges in tapping into its vein of creativeness.

In an interview with The Japan Times, De Bono, author of more than 60 books on creativity, including "Six Thinking Hats" and "Lateral Thinking," pitched the new ministry because "Japan is having economic problems and will continue to have problems."