The magic of Harry Potter and "The Lord of the Rings" may not be the only reason that people are returning to movie theaters.

Nonexistent in Japan just a decade ago, cinema complexes now account for more than half of the nation's screens and are credited with breathing life back into an industry pushed into the shadows by TV, home video and other forms of entertainment.

Virgin Cinemas Japan Ltd. expects a huge turnout when it lifts the curtain at its new Roppongi Hills cinema complex April 25. Roppongi Hills is one of the latest high-rise office-shopping mall complexes to open in Tokyo's Minato Ward.