Kagoshima Yurakukan, a local-specialities complex taking up three floors of a building in Tokyo's Yurakucho district, has been attracting health-conscious consumers with its products from Kagoshima Prefecture.
Takuro Matsunami, manager of the food shop on the first floor, said consumer trends regarding food have changed since the shop opened eight years ago.
"At the time of the store's opening, customers loved something rare and cheap. But now, they care about their health and buy food that is good for them," Matsunami said.