Tatsushi Iwama, 63, president of Sapporo Breweries Ltd., will head a new holding company, tentatively called Sapporo Holdings Inc., to start up July 1, company officials said Tuesday.

Sadao Fukuda, 60, Sapporo Breweries’ executive officer, is expected to become president of Sapporo Breweries, which will start as a new company under the holding company, the officials said.

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