Premium ice cream made of soy milk and honey, duck and rabbit meats imported from Europe, and vitamin-rich supplements are items seemingly fit for a health-conscious gourmet.
But all are new foods for pets in Japan and aimed at cashing in on a growing trend among pet owners of paying greater attention to the well-being and "personal taste" of their furry friends.
Inaba-Petfood Co., based in Yui, Shizuoka Prefecture, is selling the Regalo brand of soy milk-based ice creams for dogs in the Tokyo metropolitan area.