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BEIJING — Zhao Xue Bo, an international relations researcher at Beijing Broadcasting Institute, a national university, has been saving money for some time to buy a new car.

With a job that secures him an annual salary of about 36,000 yuan (roughly 576,000 yen), almost twice the average annual income of a wage-earner in the capital, the 37-year-old Zhao said he hopes to buy a Japanese brand because he believes they have high quality and are fuel efficient.

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