It was just a regular Friday, but lovers of beerlike beverages found an excuse for another round as the country’s major breweries marked down their versions of “happoshu.”

In back-to-back moves June 21, four major breweries cut the price of their flagship low malt brews to 135 yen for 350-ml cans, from 145 yen.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.