Children around the globe dream of someday playing in the World Cup, but few people know that thousands of them spend their days making soccer balls to help feed their families, unable to go to school or enjoy the game.

With the World Cup soccer finals, cohosted by Japan and South Korea, set to kick off on May 31, a company in Tokyo has begun selling what it boasts as "fair-trade soccer balls" to raise public awareness of the issue.

The soccer balls are produced by a manufacturer in Pakistan that only employs adults.