• Kyodo


The prefectural office here of the nationwide farmers’ association said Wednesday it will set up a Web page to give consumers access to information on locally bred cows.

The home page of the Hiroshima office of the National Federation of Agricultural Cooperative Associations (Zen-Noh) will list the “passport numbers” of each cow raised by 28 farmers in the prefecture that is processed and sold at 44 local stores.

Shoppers can use the numbers to find out how specific cows were fed and treated. They can also determine when they were processed and the channels through which their meat was shipped, the office said.

The Web site, “Passports of Cows,” will go online Saturday.

The home page is being set up as part of an effort to regain consumer trust in the wake of Japan’s first outbreak of mad cow disease last fall.

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