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Dentsu Inc., the nation’s largest advertising agency, registered on Friday the maximum daily allowable gain — 50,000 yen — to end the day at 470,000 yen on its first day of trading on the Tokyo Stock Exchange.

Dentsu rose steadily after fetching an initial price of 420,000 yen when it made its debut on the TSE’s first section, one of the largest listings of the year.

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