Yoshinoya D&C Co., Japan's largest operator of "gyudon" beef-on-rice restaurants, scored record sales and pretax profits on a consolidated basis for the first half of its current business year, company officials said Tuesday.
The company attributed the results to a sales campaign in April and a reduction in the price of its regular gyudon dish, which has been selling for 280 yen, down from 400 yen, since July.
However, the recent mad cow scare has caused a slowdown in business, company officials said.