Ailing supermarket operator Daiei Inc. said Wednesday it will introduce drugstore-style “D.Fit” corners later this month to sell daily necessities at some of its existing retail outlets.
Shoppers will be able to purchase a wide range of everyday articles and miscellaneous goods by visiting a single D.Fit floor, the company said.
Commodities available will include pharmaceuticals, cosmetics, stationary, pet care items, light bulbs and more than 20,000 other miscellaneous goods, it said.
The D.Fit floors will open Saturday at stores in Kamiiso in Hokkaido, Itajuku in Kobe, and Marugameminami in Kagawa Prefecture, in the initial phase of the expansion strategy.
The number of outlets with D.Fit floors will be increased to about 10 by the end of February, with annual sales targeted at 700 million yen per corner, Daiei said.
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