One of the most popular areas on the food floor at Isetan's Tachikawa branch offers not groceries, but quick recipes for breakfast, lunch and dinner.
At the Today's Recipe corner, employees demonstrate how to cook dishes and offer free recipes to customers. The new feature in the western Tokyo department store, now a customer favorite, appeared with the store's expansion and reopening in January.
"In this neighborhood, large-scale stores, including Takashimaya and Lumine, as well as local grocers, are in cutthroat competition," said Tetsu Tanaka, sales manager of Isetan Tachikawa's food market. "As a latecomer here, we needed to do something different."