Swing voters are increasing, posing a threat to the ruling camp — the Liberal Democratic Party, New Komeito and New Conservative Party — because many of them are critical of the current administration, pundits say.

One such voter is Yoshitaka Matsui, 27, who said he never considers what party his favored candidate belongs to.

"I vote for the individual rather than the party," said Matsui, a company employee in Chiba Prefecture.