Gateway is bullish on Japan, especially on the smaller businesses it is targeting, and the computer maker is counting on a perhaps unlikely character to help make the sale: a mouthless, bespectacled, befuddled — yet likable — dweeb named Dilbert.

Creator Scott Adam’s long-suffering poster boy for the corporate drone is the star of one of the most popular U.S. comics, and Gateway Japan, the 600-employee subsidiary its U.S. parent launched five years ago, has obtained exclusive rights to use the strip’s characters in its marketing.

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