Staff writer
NAGANO -- It was sheer enthusiasm that allowed CBS to use what it calls "the heart and soul" of Nagano -- Zenkoji Temple -- as the hub of its broadcast operations for the Winter Olympics.
The U.S. broadcaster finished building its three-story, steel-frame studio last month on the grounds of the 1,400-year-old temple, only a glance away from its main sanctuary. "The enthusiasm of CBS is incomparably greater than that of the Japanese media," said Shuei Wakaomi, a monk and chief executive of the temple. "Japanese television stations never even asked us for the use of our property for their Olympic broadcasting."
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.