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A cube of frozen coffee is placed into a glass with a satisfying clink. Then another, and another, before a chilled sake is poured over the top. The brainchild of Marie Chiba, owner of renowned sake bar Gem by Moto, the 27-second video caused quite a stir on Twitter in late May.

Less than two months later, Simone Maynard, an Australia-based sake consultant and private educator, watched with astonishment during an online event as Kuniko Mukai of Mukai Brewery heated an unusual, umami-rich black rice sake and then poured it over a bowl of vanilla ice cream in a pairing inspired by affogato.

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