Asia’s largest retailer is betting that it has the right product at the right time: a Uniqlo face mask.

Fast Retailing Co., operator of the clothing stores, will begin selling reusable face masks in Japan on Friday, the company said in a statement Monday. The masks, which will be sold in sets of three and retail for ¥990 ($9), aim for both performance and comfort, according to the company.

Uniqlo joins a constellation of businesses seeking to offer new products and services as the coronavirus pandemic upends lifestyles around the globe, changing how people work, dress and eat. Companies are racing to adapt to that change; Fast Retailing said the decision to make and sell masks was due to customer demand.