The latest Time Memorial Day report issued by leading timepiece manufacturer Seiko Holdings investigates Japanese responses to ideas about time and how it has changed during COVID-19, the company announced on Monday.

Chiba University professor Makoto Ichikawa provided analysis.

Data was compiled from an online survey published in April that targeted 1,200 people aged 15 to 69.

Results indicated 75 percent of people teleworking because of COVID-19 feel time’s meaning has become somewhat ambiguous.

Respondents’ preferred periods of time remained largely unchanged from 2019, with Monday mornings and Friday nights considered most important, suggesting an unwillingness for the pandemic to disrupt daily life.

Seiko’s Time Memorial Day report was released on June 8, two days before June 10 — a day designated in 1920 to commemorate Japan’s first striking of a “mechanical” clock by Emperor Tenji in 671. 2020 marks the day’s 100th anniversary.

Read the full report at https://www.seiko.co.jp/timewhitepaper/2020 (Japanese only).

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