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When it comes to Japan’s tapioca craze, it seems the third time may be the charm. Currently in the midst of a boom that has already outstripped the previous two waves, demand for tapioca drinks, also known as bubble tea or pearl tea, is still going strong.

Tapioca, a starch extracted from the cassava root, first won fans in Japan in the 1990s as a key ingredient in a coconut milk dessert. It then popped up again when milk tea topped with tapioca balls shaped like large, black pearls were all the rage in the 2000s.

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