A perfect fit for Uniqlo
Online retail has taken a lot of the hassle out of shopping in busy stores, but when you're not sure of your size, it can also frustratingly result in ill-fitting pieces and returns.
To help its online shoppers, Uniqlo has released MySize Camera, a new feature on the major retailer's app that can help work out a user's size without the need of a measuring tape. There is the usual questionnaire asking for gender, height, weight and age, but now, if you upload two images of yourself — one from the front and the other from the side — the app will automatically calculate the measurements of 10 parts of your body, including waist, hip and chest. These measurements are then used to estimate an appropriate Uniqlo size, which you can register with the online store when you shop.