At this point, the Pokemon franchise has teamed up with almost every big brand in Japan. Despite being inescapable advertising material for more than two decades, those little rascals are still going strong.
The latest collaboration finds Pokemon teaming up with Baskin-Robbins this August. If you are hosting a party sometime soon, the new Pokemon-shaped ice cream cakes might be a hit (¥3,300 with tax). Shaped like the heads of Pikachu and Eevee, these desserts respectively feature a mix of popping shower and strawberry, or caramel ribbon and milk chocolate.
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