Food & Drink | DESSERT WATCH

Sega's logo-shaped taiyaki: Classic flavor with a vanilla twist

by Patrick St. Michel

Contributing Writer

In an uninspired yet surprisingly tasty twist, video game-maker Sega is offering taiyaki (usually fish-shaped pancakes filled with adzuki bean jam) at a special stand outside its Ikebukuro arcade until Sept. 30.

Considering the roster of the company’s characters (Sonic the Hedgehog chief amongst them), the actual appearance of this limited-edition taiyaki (¥300) isn’t particularly thrilling for anyone besides the folks who have stockpiled copies of “Shenmue” in their apartment. It’s just a fried-batter version of the company’s recognizable, but plain, logo. But I guess there’s a market for it somewhere out there, as they seem to be selling OK.

To be fair, the taste is surprisingly solid. Don’t expect major deviations from your usual fish-shaped sweet, but the highlight here comes from the use of vanilla bean, making the filling inside all the sweeter and memorable. It’s a goofy exterior, but enjoyable nonetheless.

In line with the nationwide state of emergency declared on April 16, the government is strongly requesting that residents stay at home whenever possible and refrain from visiting bars, restaurants, music venues and other public spaces.
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