Think of the nori-temaki (nori roll) as a cousin of the humble onigiri rice “ball” — but served in a cylindrical shape, rather than the flattened pyramids of soft white grain found at every convenience store. Expect to hear much more about this elongated take on the genre if the folks at Global-Dining have their way.
They’re the people behind Gonpachi (aka the “Kill Bill” restaurant) and its new spinoff, Nori-Temaki, in Harajuku. It looks much like a sushi counter, and the principle is the same. You order your choice of filling, and within seconds your temaki is stuffed, rolled and placed in front of you in its gleaming, dark green casing of nori seaweed.