Mina Perhonen’s new Call store is a one-stop shop in Omotesando for anyone who loves Nordic-inspired fashion and interiors. Filled with simple, soft-hued ceramics, rolls of irregular geometrically patterned textiles, racks of floaty cotton garments and displays of elegant hand-crafted goods, Call takes its name from “Creation All,” which Mina Perhonen designer Akira Minagawa explains is derived from the concept of being “all-inclusive.”
It’s the result, he says, of gathering together the thoughts and personal recommendations of the brand’s friends and collaborators, which include glass artist Kazumi Tsuji and designer Morison Kobayashi.
This is also the first time that Mina Perhonen — best known for its union of Finnish minimalist sensibility with Japanese textiles and fashion — has opened a boutique that includes a cafe and grocery shop.
The cafe, called Ie no Niwa, offers a menu of home-cooking-style organic dishes, which are served on exclusive Mina Perhonen tableware, while the grocery section is stocked with organically grown domestic vegetables, select bio-wines, fresh cheeses, original spice blends, various other food items from Europe and, rather quaintly, miso paste made by Minagawa’s older sister.
Elsewhere, shoppers will find Mina Perhonen dresses and shirts alongside other designers of similar style philosophy, while wooden shelves and cabinets house European interior goods, vintage ceramics, children’s toys and more. A textile corner also offers a range of Mina Perhonen fabrics that can be bought by the meter.
True to its “all inclusive” concept, everything in Call is available to buy or custom order. That includes the tableware in the cafe, the tiling that decorates the store’s walls and even the long wooden boat used as a display in the interiors section. Call is also proud of its all-generation hiring policy with staff aged between 20 to 80. Apparently their hiring age limit is 100!
The Low down: Nordic-inspired fashion and fabrics, curated interiors and hand-picked antiques, plus a select grocery store and organic cafe.
Why we are excited: It’s heaven for Mina Perhonen fans. Dine using Mina Perhonen tableware, peruse Mina Perhonen clothing, purchase Mina Perhonen fabric and, best of all, gain a little insight into the type of objects and concepts that inspire designer Akira Minagawa and his team.
Call: 5F Spiral, 5-6-23 Minami-Aoyama, Minato-ku, Tokyo; open daily 11 a.m.-8 p.m. (Cafe L.O. 7:30 p.m.). 03-6825-3733; www.mp-call.jp