The attraction to Iina-inobe cables
Inspired by the MagSafe connectors on Macs, the Iina-inobe magnet cable does something very similar for iPhones, Androids tablets and other devices. This idea was so popular that it not only reached its target of ¥300,000 on the Japanese crowd-funding site Makuake within two days, but it went on to raise ¥3 million more in the following 10.
There are two sets available — a lightning cable for Apple products and a Micro-USB one for others — and each type of cable comes with a tiny adapter plug. Simply push the plug into your device and the cable connects to it magnetically. There's no specific right side up to the connectors and the magnets make them quick and easy to connect and remove.