Shibuya is famous for its scramble crossing, shopping and youth culture but the district has also established itself as a hub for myriad IT firms and Internet-based startups, leading some to describe it as the equivalent to Silicon Valley in the U.S. state of California.
Industry experts say such firms choose to be based in Shibuya in order to be within close proximity to young people, who are often the target of their services.
Convenient transport networks and proximity to other IT ventures are typically cited among other reasons for deciding to be based in Shibuya, with many firms saying it's easier to exchange industry information or organize events.