Food & Drink | KONBINI WATCH

Pepsi Japan creates a new 'mystery flavor' cola for Halloween

by Patrick ST. Michel

Special To The Japan Times

To coincide with Halloween, Pepsi has rolled out the classic “mystery flavor” trick to promote its new limited-edition Pepsi Ghost cola (¥151).

There are no clues to the taste on the packaging, so trying it yourself is the only way to really discover what’s up. Surprisingly, it’s a treat — Pepsi Ghost tastes similar to the Wild Cherry offering in the United States.

Although the cherry taste is a little toned down here, this is still the closest thing to a cherry cola you can get from a Japanese convenience store. If that doesn’t scare you off, stock up before this beverage vanishes from shelves.