Game, set and match Fred Perry and Mintdesigns
What do you get when you take a prestigious British brand like Fred Perry and pair it up with the funky Tokyo-based Mintdesigns? A radical take on classic design, of course.
This is the first time Fred Perry has collaborated with a Japanese brand, and Tokyo fashion week veterans Mintdesigns has got its attention. It seems an odd couple for sure — Fred Perry, known for its take on casual tennis-club wear, has more than 60 years of history under its belt, while pop-centric Mintdesigns is a child of this millennium. But considering the former has already made bedfellows with unusual partners such as Pac-Man, it's not as shy of corralling in fun brands as you may think.