Scandinavian Airlines will conduct a complete renewal of its existing long-haul fleet by upgrading four A330 and four A340 aircraft this year.

The upgrades feature new cabins, a new on-demand in-flight entertainment system with high-definition screens and Wi-Fi acc_maess in all classes.

Mood lighting will be introduced in all of the new long-haul cabins and coordinated with the different service activities onboard to enhance passengers’ flight experiences.

The colors of the lights are specifically designed to help passengers relax, unwind, fall asleep and even adjust to time zones and prevent jet lag.

In SAS business class, each seat has direct access to an aisle and comes equipped with an individual power outlet, USB port and noise-canceling earphones.

To promote the latest cabin upgrade, the airline has teamed up with camera manufacturer Hasselblad to showcase the new cabin seats in the Hasselblad Gallery in Harajuku, Tokyo, from April 7 to April 23.

Featuring duvets, pillows and mattresses from Hastens, the oldest bed manufacturer in Sweden, the special exhibition is open to the public on weekdays.

On April 15 and April 21, visitors will have the opportunity to test the seats that feature massage functions and can be converted into fully flat beds.

Furthermore, a photo contest will be held throughout April to celebrate the cabin upgrades on routes serving Japan.

Upload a picture on one of the following themes: “seat,” “SAS” or “Tokyo” using #SASSEATTOKYO to win a return SASGO economy-class ticket from Tokyo to Copenhagen.

Three entrants will also have a chance to win a SAS passport case. Winners will be selected by Hasselblad and SAS from each week’s submissions.

SAS is also collaborating with Google to provide passengers with an interactive tour of the airline’s new long-haul aircraft using Google Street View.

In addition to the upgrade to its current long-haul fleet, the airline plans to roll out four new A330s within the next two years and another eight A350s are scheduledwwe for delivery from 2018 with an option for an additional six.

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