The world-famous Hello Kitty has hit the big 40. To celebrate such a major milestone, Pioneer Electronics have come up with a new portable sound system in collaboration with the birthday queen.

The X-SMC01KT is compatible with Bluetooth 2.1 + EDR for wireless use with smartphones and tablets and can be used to charge iPods, iPhones, and iPads. If you use the Pioneer Wireless Streaming app, you can even play around by adding effects or changing the tempo of the music.

The cute speakers, priced at around ¥26,000, can also play CDs and music from other devices via USB, as well as tune into AM and FM radios.