• SHARE

On a rainy day in June, the exhibition halls inside Tokyo Big Sight were brightly lit, accentuating the metallic gleam of the high-tech equipment on display at the Japan Food Machinery Manufacturers’ Association expo.

The atmosphere was slightly disorienting, a cross between a county science fair and a car show — complete with young women in brightly colored skimpy costumes who demonstrated the products with rehearsed enthusiasm. I made my way through clusters of black-suited businessmen, past fast-and-furious mechanized slicers, mammoth mixers, and giant defrosters built by companies with masculine-sounding names ending in “x”: Dremax, Mondomix and Radix.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)