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Masaaki Katabami is a content producer working in Tokyo. Besides producing manga and mascot design for clients, Katabami publishes Burgeon, a biannual free manga magazine aimed at a female otaku (geek) readership. Available at Tokyo’s Comiket (Comic Market fair), the magazine is in its sixth year. In 2012, Katabami wrote two books on two of Japan’s biggest cultural exports: the manga “One Piece” and the idol group AKB48. “What One Piece’s Words Tell Us,” published in February last year, sold 50,000 copies, and “What AKB48’s Words Tell Us,” published later in October, passed the 10,000 mark. Katabami lives and works in Akihabara, which he considers the center of Japanese subculture and loves as if it is the center of the universe.

I’m not an otaku, but I have the heart of an otaku so I know how they feel. I bring otaku ideas to clients who need to know such views to help them increase their profit margins. Using manga and cute characters, clients can make their products and services appealing to a new market segment: the otaku. Also, when clients can’t explain something well through photos or slogans, they can do it better with manga.

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