Fujitsu tends to get left out of the conversation when it comes to the world's top PC-makers these days, but it's still an important player in its home market of Japan — where it holds about 15 percent of the market, placing it second behind the NEC Lenovo Group. And in an effort to maintain that position, the company has just announced a new line of its FMV laptops, which it hopes will win over female users.

In November, the company will launch a new Floral Kiss brand of computers with a number of elegant design features intended to strike a chord with women. Most notable among these will be a model that Fujitsu has created in collaboration with jewelry brand Agete, and which will be displayed in a number of their shops. The laptop will feature a smart color scheme that follows the Agete brand's usual design, with a tan keyboard standing out against a darker purple body. It will also come with its own original carrying case and pouch.

The Floral Kiss lineup will offer respectable specs with the new Windows 8 operating system, an Intel Core i5 processor, and 500 gigabytes of hard-disk space. Along with the Agete tan version, other available colors in the lineup will include "elegant white," "feminine pink" and "luxury brown."