Recently hotels across Japan have started offering special packages and huge discounts for weekday guests.
Having visions of a romantic getaway? That's not exactly what the hoteliers have in mind. These deals are strictly for joshikai, women's get-togethers. Credit for this trend should go to the second coming of those New York City ladies who brunch ("Sex and the City 2" made almost ¥1.3 billion in Japan in less than a month) and marketing aimed at encouraging single women in their late twenties and thirties spend their disposable income. According to Yahoo Value Insight, there's been a significant jump in the number of restaurants, spas and hotels offering women-only services this year.
Some hotel packages have special themes. All the slots for the "Sex and the City" package at the Royal Park Shiodome Tower sold out. Rooms on this plan come with clothes inspired by the movie for playing dress up and taking pictures. The Sweets Stay at a triple room in the Akasaka Excel Hotel includes room-service delivery of a whole cake with seasonal fruits.
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