Nissin launched its line of Cup Noodle instant ramen products in 1966, and to this day it continues to be a big seller, thanks to its low price, portability and reliable taste. Not much can be said for the names and flavors – Cup Noodle, Seafood and Curry are all about being no-nonsense and utilitarian. It's the kind of generic, survivalist grub that you know the Dharma Initiative would love.
While the first generation of instant ramen products may have been lacking in creativity, recent instant-ramen products have finally caught up with the innovations of the past decade's ramen boom. Buttery Sapporo miso ramen, stinky Fukuoka tonkotsu ramen . . . if it's popular on the ramen scene, you can probably find an instant version on the shelf of your local convenience store.
One of the newest products on the market is Myojo Foods' maze-soba. Using Hiroshi Osaki, founder of the RamenBank online database, to promote the product, Myoji clearly wants to capitalize on the recent maze-soba boom. Maze-soba literally means "mixed noodles," and it is very different from regular ramen. There is hardly any soup at all, but there are tons of toppings, and many of them – such as poached pork fat, raw garlic, raw egg, cheese and crispy noodles – are far more eclectic than normal ramen. Mix it all up and you get a goopy juxtaposition of flavors and textures.