As a seven-year veteran at the Narita Airport Tourist Information Center, Yuka Tsujimura is at ease handling all kinds of questions and requests for help from inbound tourists who have just set foot in Japan.

With a disarmingly elegant smile, trilingual abilities and a wealth of knowledge on anything to do with Japan, Tsujimura is an iconic figure at Narita Airport Terminal 2, where up to 500 passengers stop by her desk every day.

Her expert service has been recognized. In May, the government's Tourism Agency appointed Tsujimura as a Yokoso! Japan Ambassador, along with nine others honored for promoting tourism to Japan, including Benesse Corp. CEO Soichiro Fukutake and Bernard Delmas, president of Michelin Japan.