Stylish swimmers

Finnish designer Maria Hietanen wants to give the hard bodies of summer a sophisticated makeover with her Maria H. line of beachwear.

"As a lover of lingerie and beachwear, I saw a gap in the market when I came here eight years ago," says Hietanen. "Some women want more than just an underwire cup or triangle-top swimsuit."

Her high-end line certainly stands out among the wash of Hawaiian flower prints, with her chic 2009 collection inspired by Art Deco with stained-glass and sunburst motifs, jewel appliques, and a variety of sexy, innovative cuts.