Imagine your typical video gamer. Male, aged 18-35, right?
A businesswoman in her early 20s doesn't exactly fit the stereotype — but that's the untapped market that game-makers are now going after.
At Tokyo Game Show at the end of September, a handful of titles targeted at women were mixed in with the standard fare: role-playing games, first-person shooters and sports titles. It's not that women are just starting to play games, but that game-makers are now creating titles specifically for women.