Tokyo Look Book, Brazil Fashion Now, etc.

You get the look

The success of Shoichi Aoki's magazine Fruits has inspired a plethora of publications about Japanese fashion and style culture. But, Philomena Keet, author of the new "Tokyo Look Book," explained to the JT that she "wanted to get away from the Fruits format. I didn't want to step on their toes."

This is understandable as Keet, a Ph.D student at the University of London's School of Oriental and African Studies, has spent the last few years of research working with the Fruits team and infiltrating the Tokyo fashion scene. After securing a deal with publishing giant Kodansha, she pounded the streets with photographer Yuri Manabe, trying to find cultural snapshots of the protean world of Japanese style.