I couldn't quite put my finger on what it reminded me of. Then I got home after the show and switched on my TV, and there it was in front of my eyes. It was one of those programs where toddlers dance around and sing with the help of a guy in Spandex pants. Yeah! Bingo! That's what the mercibeaucoup fashion show reminded me of!
Eri Utsugi's celebrated label, now in its fourth season, has just captivated the hearts and minds of Japan's grownup fashion toddlers and a fair share of the foreign press who toddled along to Tokyo as well.
One French journalist told me the loopy label stands out from the crowd because of its "antithetical position" to "serious intellectual Japanese fashion brands" such as Yohji Yamamoto and Comme des Garcons.